Established in 2007 in New York City.

A premium lifestyle brand and boutique model with proven demand, high profitability and scalable retail growth. Walkable shopping districts.

Founded in 2007, Ami (formerly Csilla Somogyi) operates on a vertically integrated retail model where design, production, fittings, and sales occur in one location. The concept has historically performed strongly in walkable, high-end environments, with rent coverage achieved quickly through high conversion, repeat clients, and strong average transaction values.

The model is designed to be stable, adaptable, and well-aligned with premium shopping centers that value consistency and long-term tenancy.

Vertical Integration Reduces Risk

All garments are designed and produced in-house. This structure:

  • Eliminates dependency on third-party brands

  • Allows production to follow demand rather than forecasts

  • Minimizes overstock and markdown exposure

  • Supports consistent margins

Approximately 30% of purchases are directly supported by on-the-spot fit adjustments, which materially increases conversion and average transaction value.

Customers are purchasing with confidence, knowing the garment fits properly and is not mass-produced.

Designed for Sophisticated, Walkable Retail Environments

Ami functions as a natural part of daily retail life in premium shopping districts appealing to both locals and visitors who discover the store organically while shopping, walking, or meeting friends.

The boutique contributes to its surroundings by offering:

  • Visual refinement

  • Lifestyle credibility

  • A sense of permanence and quality

The experience resonates with a sophisticated, well-traveled clientele and fosters return visits without emphasis on price incentives.

Clients:

  • Families with discretionary income

  • Vacation and second-home households

  • Shoppers seeking quality over fast fashion

Designer in the center with two lovely clients. Left, Katie purchased the dress 17 years ago, and on the right Sonja is buying the jumpsuit today. Classic, forever designed, happy friends/clients.

The lack of direct competition supports consistent demand and a financially resilient operating model.

2012 - 2022

Austin

Rebranding to new name → Ami

“The boutique that makes the center feel finished.”

Ami is designed to function as the type of boutique found along the cobblestone streets of European cities, where high-end retail seamlessly integrates into everyday life.

The store experience is approachable yet elevated, an experience of unique displays and unparalleled customer service.

This balance creates consistent, organic foot traffic rather than relying solely on destination shopping.

The result is a boutique that feels established, active, and integral to the surrounding retail environment.

“Thank you for my 6, no, 7 new clothing creations! I have finally found a dress for the rehearsal dinner and several outfits for my summer cruise.”

Alicia T. from Tampa, Florida

Comfort

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Confidence

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Compliments

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Comfort | Confidence | Compliments |

November 19, 2025 Shopping Event

Summary:

A premium lifestyle brand with proven demand, high profitability and scalable retail growth.

A natural part of daily life in a premium, walkable shopping district.

  • The transition to Ami is currently underway and has been met with consistently strong, positive feedback.

  • The brand has grown and matured to thoughtfully expand into tween, teen, and men’s lines, an evolution naturally welcomed by existing clients, their partners, and their children.