A proposal
1149 Manhattan Avenue, Manhattan Beach
Something made here..
Should be made by hand.
Hello, I am Csilla Somogyi. I own a clothing line established in 2007 in Manhattan, NYC. After numerous fashion and trunk shows I opened a boutique in TriBeCa, lower Manhattan and then in the heart of downtown Austin at 504 Congress Ave.
In Austin, for ten years I designed and together with my team we hand-produced every single beautiful garment. This isn’t ordinary retail, it’s an electric, immersive fashion experience crafted in real time.
I firmly believe the wonderful families of Manhattan Beach, and their visiting guests, are craving exactly this: an exquisite, European-style atelier featuring unique, ultra-comfortable creations proudly made in Manhattan Beach.
Asking rent: $14,500/mo. Open to discussing terms
Proposed use: Women's Beach to Bistro wear, made on site
Csilla Somogyi
Established in 2007 in New York City.
A premium lifestyle brand and boutique model with proven demand, high margin & profitability and scalable retail growth.
Csilla Somogyi operates on a vertically integrated retail model where design, production, fittings, and sales occur in one location. The concept has historically performed strongly in walkable, high-end environments, with rent coverage achieved quickly through high conversion, repeat clients, and strong average transaction values.
The model is designed to be stable, adaptable, and well-aligned with premium shopping areas that value consistency and long-term tenancy.
Csilla Somogyi boutique at 504 Congress Avenue, downtown Austin. Historical building, built 1856.
While our business structure relies on time-tested, artisan-led craftsmanship, it is perfectly engineered for the future of retail. In an era saturated by mass production and automated algorithms, affluent communities are aggressively seeking out hyper-local, human-centric experiences that online shopping simply cannot replicate.
Numbers & Sales
Category Retail price Typical sale price
Core collection $200 – $500 $80 – $200
Specialty / occasion pieces $700 – $1,200 $500 - $800
Accessories Projected $12,000 – $20,000 of monthly sales
(was $8,000 – $15,000 in Austin)
Average Ticket Price
Conversion rate: 8-9 out of 10 (new!) visitors shopped.
At least 1-2 clients per day purchased multiple clothing items resulting in $1200-$4000+ sale ticket price per person.
Once clients discover how flawlessly our garments fit and how beautifully they are constructed, they routinely buy every single piece available in their size. They recognize that these designs simply cannot be found anywhere else. Each one is a true one-of-a-kind treasure or part of an ultra-exclusive micro-run of just one to five pieces..
The lack of direct competition supports consistent demand and a financially resilient operating model.
Vertical Integration Reduces Risk
All garments are designed and produced in-house. This structure:
Eliminates dependency on third-party brands
Allows production to follow demand rather than forecasts
Minimizes overstock and markdown exposure
Supports consistent high margins
Approximately 30% of purchases are directly supported by on-the-spot fit adjustments, which materially increases conversion and average transaction value.
Customers are purchasing with confidence, knowing the garment fits properly and is not mass-produced.
Designed for Sophisticated, Walkable Retail Environments
Csilla Somogyi functions as a natural part of daily retail life in premium shopping areas appealing to both locals and visitors who discover the store organically while shopping, walking, or meeting friends.
The boutique contributes to its surroundings by offering:
Visual refinement
Lifestyle credibility
A sense of permanence and quality
The experience resonates with a sophisticated, well-traveled clientele and fosters return visits without emphasis on price incentives.
Clients:
Individuals and families with discretionary income
Vacation and second-home households
Shoppers seeking style, uniqueness and quality over fast fashion
Designer in the center with two lovely clients. Left, Katie purchased the dress 17 years ago, and on the right Sonja is buying the jumpsuit today. All items by Csilla are “forever classic” pieces.
2012 - 2022
Austin
“The boutique that makes the center feel finished.”
Csilla Somogyi is designed to function as the type of boutique found along the cobblestone streets of European cities, where high-end retail seamlessly integrates into everyday life.
The store experience is approachable yet elevated, an experience of unique displays and unparalleled customer service.
This balance creates consistent, organic foot traffic rather than relying solely on destination shopping.
The result is a boutique that feels established, active, and integral to the surrounding retail environment.
“Thank you for my 6, no, 7 new clothing creations! I have finally found a dress for the rehearsal dinner and several outfits for my summer cruise.”
Alicia T. from Tampa, FloridaComfort
|
Confidence
|
Compliments
|
Comfort | Confidence | Compliments |
Csilla & her children in 2018